The Midcounties Co-operative will re-open its Street travel agency branch tomorrow (April 12), following the easing of lockdown restrictions.

Formerly "Co-operative Travel", the travel agency business has introduced a new name - "Your Co-op Travel" - ahead of the re-opening of the shop at 74 High Street.

Natalie Turner, Head of Retail for Your Co-op Travel, said: "We're hugely excited to be re-opening our branches on April 12.

"We can't wait to welcome customers back into the branches and to be able to offer them that, all-important, face-to-face contact with a travel expert again.

"It's a confusing time for holidaymakers, right now, and that's why it's never been more important to book with an experienced and trusted travel agent.

"For customers' peace of mind, we are offering flexible payment options, free child places as well as free changes and cancellations, low deposits and cash refunds within 10 days, as part of the Co-op Holidays Promise."

The new "Your Co-op Travel" name forms part of a wider Midcounties Co-operative adoption of the "Your Co-op" branding, which will see all the society's sub-brands re-named "Your Co-op Food", "Your Co-op Childcare", "Your Co-op Pharmacy", "Your Co-op Broadband", "Your Co-op Mobile", "Your Co-op Energy", "Your Co-op Funeralcare", and "Your Co-op Travel".

Customers of the Your Co-op Travel branch in Street will not see an immediate change to the "Co-operative Travel" signage on the shop front but, over time, it will be re-branded "Your Co-op Travel".

"As one of the UK's largest independent consumer co-operative societies, we're fully owned by our members and the new Your Co-op name really reflects that idea of belonging to the members," said Turner.

"Our purpose is to serve our members and our success is down to building great connections with our customers, member-owners and the communities in which we operate.

"Our members have a direct say in the decisions we make, whether that is shaping our long-term business strategy or choosing how we support their local communities."